Danielle Roberson — Code Cruncher & Visual Communicator based in Spokane, WA

Poached Identity & Branding

Poached is a new bruncheon in Spokane, Washington. This was a class competition. Although my design was not chosen, it made honorable mention. I created a full fledged branding and identity package for the restaurant including a logo, a voice, menu, punch cards, business cards, identity package guide and a website mockup.


BRITTANY — good job – Best deliverable package (means a lot because it was #17 last presented)

SARAH — Clean awesome logo – Great research

Mobile Website InvisionApp Mockup View Here

Desktop Website InvisionApp Mockup View Here

Another piece of my process. 50 quick thumbnail sketches of logo concepts and ideas. Next I picked my 2-3 favorites and took them to the whiteboard.

In class we drew our favorites on the board and did five 10 minute sprints iterating through and pushing each other’s ideas. After I found something I was happy with I began to develop it digitally.